The town of Troyan lies 160 km northeast of Sofia, 120 km north of Plovdiv, 220 km southwest of Rouse, and about 300 km inland of
the Black Sea coast. It is a focal municipality comprising 21 villages and with a population of 25, 000 residents. The town spreads out along the terraced banks of the Beli Osum river at the northern foot of the Troyan-Kalofer ridge of the Balkan Mountains, and is 430-450 m above sea level. The Troyan Pass,is 22 km off the town. The geographical location of Troyan ensures favourable transport links: the Troyan Pass road is the highest one across the Balkan Mountains that connects North to South Bulgaria. Regular bus-lines run from Troyan to Sofia, Pleven, Lovech, Sevlievo, Apriltsi, Cherven Bryag, and the nearby villages. Troyan is a railway terminus, but by changing at Levski junction it joins the national railway lines network.Troyan is a 130-year old town, but its roots may well be tracked down to the ancient times. Historians have found traces of both life of a settled Thracian tribe and substantial Roman presence in the region. The town adopted its name from Via Trajana an ancient Roman road crossing the mountains. Various crafts flourished over the first half of the 19th century. Pottery Indisputably ranked among the most thriving crafts, for later on it developed into a viable and leading even nowadays school of ceramics in This Town Of Crafts In The Mountain Of Magic.
The Museum Of Traditional Crafts And Applied Arts in the heart of Troyan houses the most striking samples of craftsmanship output; it studies and treasures a rich legacy left by master craftsmen. A successor of the old craftsmen's tradition has become the Secondary Applied Arts School (ceramics, restoration). The town art gallery shows the unique art pieces of young talents. The National Fair Of Traditional Crafts And Arts in the village of Oreshak showcases works of contemporary masters of crafts and applied arts from all overthe country, and, frequently, from abroad. The town art gallery housed in the Serekov House can be found in the central part of the town. Art works by local artists are on display there. St.Paraskeva Church was built up in 1835; it is a functioning temple and a monument of architecture and culture towering above the town centre. October 14th, the Day Of St.Petka-Paraskeva (the heavenly patron saint of Troyan) is also the municipal Holiday of Troyan. The Troyan Monastery is among the most distinguished Christian monuments in Bulgaria. It was built in the 17th century, and is the third biggest in this country. The wonder-working icon of the Three-Handed Madonna is kept in the monastery church of the Assumption. Once yearly, on August 15th the church holiday a litany procession takes the icon out to a nearby chapel. A place worth visiting is the Natural History Museum in the village of Cherni Osum. Its 500 exhibits on display reveal a variety of the Balkan Mountains flora and fauna. Along the Beli Osum valley a warm mineral water spring combines with thick coniferous woods, lush meadows and swimming-pools on less than a stretch of land. Local people from the nearly merged villages of Beli Osum and Chiflik offer accommodation facilities to holidaymakers and visitors. The Shipkovo Spa is a popular place over the summertime with its outdoor swimming pool, beach, balneotherapy establishment and private lodgings at reasonable prices.
Beklemeto (1,360 m above sea level) is located 20 km off Troyan along the road to the Troyan Pass. This tourist complex encompasses a couple of hotels, skiing facilities and a private skiing school over the wintertime. The locality is a convenient starting point of summer and wintertreks high up in the mountains; it is to the east of Dermenka, Dobrila, Ambaritsa and Chouchoul chalets, and to the west of Kozya stena, Haidoushka pesen and Vezhen chalets. Climbing And Hiking Routes on the territory of the municipality A part of E-3 European trekking route, known as 'Kom - Emine', runs along the crest of the Central Balkan Mountains. Blazed trails lead one to chalets Ambaritsa, Dermenka, Kozya stena, Eho, Koman, Haidoushka pesen, Vasilyov and Dobrila. The Mountain Rescue Service maintains radio communication with all the chalets in the region.
Maps of the Troyan portion of the Balkan Mountains are available withthe Municipal Tourist Office. There are three game farms functioning on the territory of Troyan Municipality - in Troyan, Cherni Osum and Borima that develop hunting tourism. The game farm in Troyan offers hunters up-to-date accommodation facilities in Shipkovo and Beklemeto. Sopot Dam provides good opportunities for water sports, excellent spots for seasonal camping and fishing. Troyan region and municipality territory are well mapped out thanks to the town's good orienteering and cartography experts. An annual orienteering marathon for men, women and veterans is held in October. One can rent a bike from the Municipal Tourist office; cycling trails are well blazed. Troyan Municipality offers many other sports facilities too - a tennis-court in Oreshak village, Osmos Water Sports Club provides accommodation facilities by the dam in Golyama Zhelyazna village, two mineral water swimming-pools in Chiflik and Shipkovo villages. One can relax in the coolness of the clear mountain pools in the Beli Osum and the Cherni Osum rivers. Part of the municipal territory of Troyan is incorporated intothe Central Balkan Mountains National Park which aims to safeguard the high portions of the mountain from man's gross interference, and preserve the existing rare species of animals and plants. Within the park borders are Kozya stena - the smallest nature reserve within the National Park and Steneto biospheric nature reserve with the fauna represented by brown bear, reindeer, wild goat, and a great variety of birds. In proximity to Ambaritsa chalet is located a unique karst formation in the form of a rocky arch known as 'Krali Marko's Hole'. The region abounds in caverns and caves insufficiently explored owing to their precipitous character.

Festivals, Festivities And Celebrations

Winter Alpine Games and Alpine Ski-Race -held atthe end of January; Easter - festive masses in the Troyan Monastery, a 3-night-running vigil, Easter chain-dance (horo) in the town centre. National Fair of Traditional Crafts and Arts in Oreshak village - opened in mid June; encompasses exhibitions, competitions for the best master craftsman, demonstrations, international shows and concerts. Art-ceramics International Plein Air Event - held in July/August;specialreferencetothe art of ceramics. Virgin Mary's Day - Holiday of the Troyan Monastery (August 15th); a litany procession carries out the wonder-working icon of the Three-Handed Madonna; one-week fair in Oreshak village and in the vicinity of the monastery. Traditional Senior Citizens Singing Competition at Beklemeto - held atthe end of August.
Festival of the Plum and the Plum Brandy (Rakiya) - held traditionally in late September; various competitions and brandy sampling are also part of thefestival. Borima Fair - in October - a traditional agricultural produce fair in Borima village. Traditional Christmas, Easter, spring and autumn group exhibitions and one-man shows of paintings, graphics, icon-paintings, ceramics items, etc., staged by the Society of Troyan Artists in the town art gallery - Serekov House.